I WANT TO BE THE NUMBER ONE ON GOOGLE!
CERTAINLY, WHY NOT
I promise you the moon…or not
There are people that 'guarantee' you instant success on the web and also ask good money for it. Some use what are called 'black hat' techniques. Even while they initially seem to work, do think twice because it can work against you when search engines discover the trick. You might also get visits of no value to you. The safer and better way in the long run is always to build a good reputation by delivering interesting unambiguous content to your target audience.
BECOME VISIBLE AND STAND OUT
It can be a bit frustrating in the beginning when your website still appears more to be a needle in the haystack so how to stand out and become visible? Some effort will be needed and probably a budget to do a bit of promoting. can arrange that your site appears high in search result for certain key words.
Being found is of course important but appearing on the first page of search results DOES NOT automatically guarantee you a lot of success. The competition can be rude depending on what business you are in. You certainly have been on markets where you find two salespeople selling similar goods but only one is selling o.k. How come? There are a number of reasons and I don't want to go into that right now, but ask yourself why do you prefer a certain shop or seller over another, when they both offer about the same stuff? The same with visitors, among all factors, although important, placement is just one of them.
THINK LIKE YOUR TARGET AUDIENCE
Provide great text and information and your visitors will keep coming back plus spread the information. The more quality information you provide, the higher your website will be ranked. Just my 2 cents.
YOU'LL NEED A STRATEGY
Traditional methods can help you, certainly in the beginning, like distributing business cards in places where you think you can find your target group, like trade fairs, markets for example, placing ads in specific magazines or newspapers. The approach for websites would be things like building up a good reputation and offer interesting and captivating content to appeal to your target group. If the SEO is correct, search engines will find you. Actual methods like FaceBook or Twitter can also help you of course.
On the other hand, putting all your eggs in one basket like FaceBook is in most cases not a good idea, because it's FaceBook, not you, who finally decides what happens with your message. On your website on the contrary, you are the only boss.
Your approach will also be different if you are a business with global ambitions or if you are a local store or a town hall.
COPY / PASTE
See what your competitors are doing but never do a copy/paste. Search engines don't appreciate that. Be original and do better.
NUMBER OF WEBSITES
There are approximately 1.3 billion registered domain names, a very impressing number since the first ever website (Worls Wide Web in august 1991) appeared. Mark the enormous difference between now and then. Take into account though, that 75% of those domain names are not (or not anymore) linked to a website, but the number is still impressing.