OPTIMIZE FOR SEARCH ENGINES

OPTIMIZING FOR SEARCH ENGINES
SOMETHING NOT TO NEGLECT

search engine optimization 3

Being visible and easy to find for your target group is important for every website owner. SEO — optimizing for search engines — can help you with that, but what is it exactly, how do you use it and what should you know about it?

The best SEO is good and well structured content.

Content is King. Think about what interests your target group. Write worthwhile and captivating texts; join some associated pictures, photos or videos. This is what I call the primary SEO and is something not to neglect. Search engines favor quality content - without explaining though how their algorithms really work. But do not try to charm search engines but rather your target group. For Google, Bing, Yahoo and others, we could use MicroData tags from schema.org for instance while establishing a good internal and external linking.

Deliver a good experience to your visitors is what counts.

WHAT ABOUT KEYWORDS, ARE THEY IMPORTANT?

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ADWORDS - A PAYING OPTION
With a Google AdWords campaign, even better results can be obtained but it comes at a price and depends on your budget. You'll have to familiarize yourself with its rules and learn how to set it up correctly.